Stock Lots, Surplus Inventories, Excess Leftovers

You have to make decisions on a daily basis, including which type of printing is right for your business projects.  Today, offset printing still remains one of the most popular formats for printing.  However, digital is starting to grow in popularity by leaps and bounds, and many people believe that it is the superior method of printing.  Here is a look at just some of the reasons why you should always choose digital printing.

No Minimum Order

Of course, there are some projects that call for you to print thousands of items.  But often, you only need a few pieces of marketing materials.  Digital printing allows you to print exactly what you need, when you need it.  You will no longer be forced to place bulk orders just because the offset printing company had a minimum order requirement.  Plus, you can custom-tailor your printed materials for one event if you want.  Set the dates, commission the printing, and avoid having a stack of leftovers once the event is over.  Paying for bulk offset printing is only cheaper when you need bulk.  Remember, anything that goes unused is money down the drain.  Digital printing allows you to trim a lot of that waste.

Faster Speeds

If your company publishes an annual Christmas catalog, then chances are you can plan this printing project in advance.  However, often you will need your materials as soon as possible.  Maybe you've decided to create a special catalog with this month's sales prices.  Maybe you are attending a last-minute sales seminar and want to take extra brochures with you.  Or maybe you just have tight deadlines that cannot wait for the turnaround time of a traditional printer.  Whatever the reason, digital printing can get your finished product into your hands much faster than with other methods.  There's no more waiting or planning projects for months in advance.  Digital printing works with your schedule.  And since you can download the materials straight to the printer, in some cases, printing can be completed in a matter of days versus a matter of weeks or months it would take from the traditional printer.

Personalization

Let's face it; people love it when things are personalized specifically for them.  This can be specifically useful in advertising situations.  For instance, mail that is marked 'current resident' is almost immediately recognized as junk mail, and more often than not, it is treated accordingly.  On the other hand, a letter with the client's name on it is more likely to get opened and read.  Digital printing allows you to customize each print the way that you want.  Whether it is pre-printing addresses on postcards, giving individual numbers to event tickets, or simply placing the employee's name at the top of the handbook, digital printing will allow you to take that extra step of thoughtfulness.

Digital printing is very useful in its own right.  It can be faster, more affordable, and more customizable than other printing methods.  If you want your products to truly stand out, then you should always choose digital printing for your printing needs.

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Learn about how your company can take advantage of online printing to save both time and money. Capitalize upon the variety of digital printing services that PsPrint offers to maximize your company's branding efforts and marketing presence.