Thin Fridge Magnets are a useful promotional tool
Thin fridge magnets make a useful promotional tool for many small businesses. The low cost and high visibility of these magnets means a high return on a company's marketing investment. It is important to use a catchy, visually attractive design and also to ensure the most relevant information is on the magnet - usually the company's name and phone number, if not their entire address.
For small pizza shops and restaurants, fridge magnets might very well be the most efficient use of their advertising dollars. For the little additional cost of including a magnet with every delivery order, their customers now have a reminder of that great pizza or perfect dinner every time they open their refrigerator looking for food! Simply put, for any food shop that's a perfect marketing opportunity with a captive audience. Who wants leftovers from two days ago, when a hot, fresh pizza can be at their door within an hour!
The most important point is that any food service industry can achieve great marketing benefits for a small outlay through the use of thin fridge magnets. Grocery stores also gain a certain synergy when a customer opens their fridge and finds nothing to eat. They just had pizza last night, but they noticed their favorite grocery store's magnet when they opened the door - maybe it's time to go grocery shopping? Specialty grocers also benefit from these same synergies, as well as farm markets, convenience stores and any other place selling food.
Pizza shops, food delivery services, grocery stores - it doesn't matter - they all should be putting their company's name and phone number on their customers' refrigerator. Budgets can still be used for other typical promotional items like coupons or flyers. And if that customer already has a magnet from the same pizza shop, they already have something to hold the coupons and flyers on their fridge!
